Perhaps you are not aware yet but did you know you are able to drive a ton of traffic to your website for free?
This is all done with Pinterest. Only a couple of years ago, Pinterest was the 4th largest driver of traffic to websites (after Facebook, Twitter and Linked In). And now in only a couple of short years it is 2nd – after Facebook.
The only drawback about using Pinterest is that it does take time in the beginning. However, I could actually say it is possibly a blogging gal’s best friend!
How do you get traffic to your blog from Pinterest?
The main thing to know about Pinterest is that it is not a social media platform, but it is a SEARCH ENGINE. So now you need to shift your mindset.
In order for your business or blog to be successful on Pinterest, you need to set it up in Pinterest as a business account.
This will allow you to see your analytics in Pinterest (what people are clicking on and what they are saving).
And more importantly, a Pinterest business account has more authority that a personal Pinterest profile.
In saying all of that, Pinterest still allows you to engage with people (this is the social side of it). You should do some (or all) of the following:
* Follow back people who are following you if it is worthwhile for your business
* Like and comment on your follower’s pins
* If you do try out someone else’s pin such as a recipe, you can upload a photo of your dish and leave a comment.
If you are a Pinterest user, you will already know that people go to Pinterest to look for inspiration and ideas. People are visual beings and it is much better on the eye to look at gorgeous images rather then a whole bunch of text. Pinterest is the second biggest search engine after Google.
Take a look at this example: let’s say that you want to build a fire pit. These are the differences when you enter ‘how to build a fire pit’ into Google – and then into Pinterest. Pinterest brings up the most amazing images.
You can have a look at the pins, click on the ones that you like and you will be taken through to the site and shown how to make this.
Or – if you want to create a board to collect ideas of different firepits to discuss with your family later, you can do that too.
How does this help your business?
You want to be the business that is on Pinterest as millions and millions of people search Pinterest every month.
You want to be the business that has the website, and the other people are the ones clicking on the pins that you made that they can go through to your site to try something, learn something or buy something.
There are a lot of good things to know about Pinterest because it works.
They do change their algorithm often, but which platform doesn’t? And I haven’t met a business owner who has said ‘no’ to new customers where they don’t have to spend money to reach them. All it takes is time.
It took me a while to get things going with Pinterest and after doing a ton of research and testing different things, I am able to share this with you. I spent a lot of money on three different courses and I now have what I need to use Pinterest successfully.
The Benefits of Verifying Your Website with Pinterest
More engagement and traffic!
Up until now Pinterest users had to click on an icon to visit your site. Now your URL is prominently displayed at the top of your Pinterest page which creates a dramatic effect.
Other pinners can find out about you and your business quickly and easily, especially if they are already following you and enjoying your content. This is bound to increase engagement and drive more traffic back to your website! And who doesn’t want more traffic?
Boost your online visibility and SEO
The other bonus is that unlike the other links within Pinterest this feature appears to create a Do-Follow link (for the time being at least). This means that you could get some extra link juice in the form of SEO benefits.
Pinterest will most likely change this in the near future as they did earlier this year for their other links, so it’s worth verifying your website straightaway.
Pinterest is a whole new world and it is one that you want to start using for your blog if you are taking it seriously and want lots of traffic, and want your blog to generate an income for you.